Setting your Impact Target

Why 1% of Net Revenue is the Gold Standard for Business Giving

The gold standard of 1% of net revenue for business giving is a powerful benchmark that balances meaningful impact with sustainable commitment. By dedicating 1% of net revenue, a business ensures that its giving grows alongside its success, aligning financial outcomes with positive social impact.

This standard also reflects a commitment that is both significant and achievable, allowing businesses to integrate giving into their operations consistently, inspiring trust, and setting an example for responsible corporate citizenship. Ultimately, it represents a proactive, lasting contribution to a better world, without compromising financial health.

How to set your impact target:

Setting your impact target is a simple yet powerful way to bring focus and direction to your giving journey. To set your target, log in to your B1G1 account and navigate to the Impact Target section on your dashboard. 

Here, you can choose a target that aligns with your business goals and the causes you care about most. Using the easy impact slider, adjust your target to reflect the impact you aim to create over the year based on 1% of your revenue or what is most achievable at this point in your business. This target helps you track your progress, celebrate milestones, and stay connected to the difference your business is making in the world.

Need Help or Have Questions?

Our Member Support team is here to help you make the most of the Impact Partner Initiative. Reach out to us anytime if you have questions or need assistance setting up your impact targets.